“FOUNDER & MARKETING DIRECTOR WITH
A HEART FOR ECONOMIC DEVELOPMENT
THROUGH DIGITAL MEDIA TECHNOLOGY.”



lESLEY mARTINEZ eTHERLY, BS ABS, MS MRKT, PH.D. CANDIDATE


etherly@cntxtr.co



lesley d. martinez etherly



BS ABS, MS MRKT, PH.D. CANDIDATE



Founder, Contexture Media Network/ CNTXTR Digital A Digital First Strategy and Solutions firm focused on streamlining and strengthening digital assets for brands.
Our social impact is focused on equitable economic empowerment and workforce development.

Co-Founder, Velocity Brand Creative, A Full-Service Brand Management Firm

A Community Psychologist and Creative Media Communications & Marketing Professional who is passionate about responsible community development and economic sustainability through tech-enabled entrepreneurship and digital and media literacy.



EDUCATION



National Louis University, Chicago, IL
Ph.D. Community Psychology | Anticipated 2020

Walden University, Minneapolis, MN
Master of Science in Marketing | Graduated 2016
Graduate Certificates: Brand & Product Development | Digital Marketing

Illinois Center for Broadcasting (Illinois Media School) Chicago, IL
Broadcast Certificate in Television & Radio | Graduated 2014

National Louis University, Chicago, IL
Bachelor of Science, Applied Behavioral Science | Graduated 2013

Northeastern Illinois Univ, Chicago, IL
Fine Arts Major Printmaking, Minor Drawing | Attended 2006 - 2011

Columbia College Chicago, Chicago, IL
Fine Arts Major Film, Minor Photography | Attended 1998 - 2000



Trainer & public speaker



SPEAKER TOPICS

21st Century Entrepreneur - What a 21st Century Entrepreneur needs to know in order to be competitive in a global market

Reclaiming Your Creativity: A presentation on how to adjust your thoughts to channel creativity and use it to ignite the possibilities in your life.

Global, Out The Gate: How to develop a scalable business model that takes advantage of global market opportunities.

Monetizing Your Insight: Developing personal brands that are scaleable

Woman Led Startups: Process strategies, phases of development, mentality adjustments and level ups.

TRAINING TOPICS

CNTXTR DIGITAL™
21st Century Digital Stratigies

Content creation for outreach and engagement
Social Media Content Strategies
Ethical Marketing strategies that leverage behavior science


Contact Me

Leadership skills



STRATEGIC PARTNERSHIP MANAGEMENT



Exceptional partnerships management
Community rapport with research support,
Crisis management Solutions
Conflict Resolution skillsets



DIGITAL STRATEGY DEVELOPMENT



Full Service Brand Development
Digital Communications Strategy
Social Media Campaign Dev. and Management
PR Crisis Management



ORG DEVELOPMENT DOMAINS



Dynamics of Workplace Relationships for Effective Leadership
Teen & Adult Focused STEM & Entrepreneurship Curriculum
Data Driven Program Evaluation
Innovative Program Development
Social Media Campaign Development and Management
Digital Content Producing
Ideation for Visionary Leadership

Win, Win, Win! Social Entrepreneurship that disrupts and builds up ™




EXPERIENCE



18 years of photography, graphic arts and film production work
13 years community outreach and engagement
12 Years grant writing and capacity development
8 years of editorial experience in technical communication
5 years of media press release and press kit development
5 years Wordpress Website design
4 years of social media management and web content creation



AWARDS & PRESENTATIONS



Accenture Social Innovation Fellowship | 2018
WakandaCON Presenter | 2018
Black Woman's Expo Panelist | 2018
West of the Ryan Currant Magazine Feature | 2018
Transformative Media Conference | 2017
Roundtable presenter at Midwest Eco Conference | 2017
Invest Chicago Awardee | 2016
Chicago Heros Project Feature | 2016
Echoing Green Black Male Achievement Fellow- Finalist | 2016
Kartemquin Diverse Voices In Doc Fellow | 2016
Mozilla Fest Presenter | 2016
Who's Who of American Colleges & Universities | 2013
National Louis University Undergraduate Commencement speaker | 2013



Media Features



Atlantic Records
Story Corps
Lumpen Radio
Hyperlink Magazine
Blavity
Windy City Times


West of the Ryan Current

Producer Credits



Market Value Feature Film
The Great Melting Pot
Alexis Documentary
America In Transition


IMDB

Creative Media for Showcasing Program Impact



Experienced in multi-media marketing campaigns, community outreach, and engagement strategies. Experience in program development including workforce education, project analysis, administrative support and management of staff.



Video projects



Director Cinematography | Editing | Producing



Logo work



Featured art & Photography





Hi



Hi



ink prints | Graphic Art | WaterColor | oil Pastels



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